Case study: Rohe Romania

» We recommend Melior Cras as professional partner and service provider. What attracted us to the CAS genesisWorld CRM solution and what sets it apart from the competition, is its incredible flexibility. Melior Cras customized CAS genesisWorld to exactly meet our requirements. «

Cătălin Podaru, General Manager


Industry sector

  • Services, energy and utilities


  • Manage all project information centrally
  • Provide comprehensive report/analysis options for: open opportunities, sales performance, consumption of project resources, budget forecasting and planning, resource planning, workload distribution and project profitability
  • Ensure the correct evaluation of each employee’s project management contribution
  • Integrate other in-house IT systems, especially the ERP solution

Benefits and Advantages

  • Standardized internal processes using automatic workflows
  • Improved service thanks to a comprehensive overview of all relevant customer information which can be accessed through every workstation
  • Searching for information is easier than ever thanks to smarter, central management of data sheets and other specific documents
  • Increased personal productivity concerning management and reporting tasks thanks to automatic processes, templates, rapid searching and chronological customer dossiers and project dossiers
  • Diverse reporting provides a solid foundation for management decisions

Project data

  • CAS genesisWorld Platinum Suite
  • Integration with warehouse management and accounting solutions


    Rohe Romania (member of Tokheim Holding GmbH),

  • Service company: Experts in the planning and construction of petrol stations and providers of complete automatic car wash systems
  • Employees: 140
  • Founded in 1994

CAS genesisWorld

  • Professional customer management
  • Supports internal processes, increases efficiency
  • Specially designed for the requirements of SMEs
  • Mobile CRM solutions with CAS SmartDesign for smartphones, tablets and browsers
  • Very good price-performance ratio
  • Flexible, easy to integrate, extendable
  • Established product – winner of several awards
  • Over 200 CRM specialists provide on-site support
  • Being used successfully by more than 20,000 companies